SAINSBURY'S
TASTE THE DIFFERENCE
It was 2022. Lockdowns were lifted. Socialising, back in play. And - to the relief of everyone - the rules of hosting had changed for good.
Through a long-term partnership with podcast 'Table Manners', we brought Taste the Difference into the (once again) busy lives of hosts, Jessie & Lennie Ware; normalising a new 'lo-fi' approach to putting on a spread - where maximum flavour could be achieved with minimal effort via each new seasonal range they'd try to pass off as their own.
2022
X TABLE MANNERS
THE SUMMER SOIREE
In true English summer time tradition, we traded al fresco for the indoors, bringing the nibbles and plonk out of the rain to host our first live podcast recording with special guest and fellow foodie, Vick Hope.
with Vick Hope
THE CHRISTMAS PARTY
Dusting off the sequin suit and popping out the very best of the festive picky bits, we kicked off silly season with a branded episode and social reels series - starring Sainsbury's own Christmas advert countess, Alison Hammond.
with Alison Hammond
Workspaces. Classrooms. Friday night dance floors. With nowhere else to go, kitchens were where life happened in lockdown. But after a year spent in our homes, Britain was suffering from kitchen burnout.
In need of some escapism, a record 10.1m Britons were turning to podcasts. So, we partnered with Acast, to inject a sense of adventure back into our nations’ kitchens with the help of their top foodie podcast titles.
