Auckland City Mission

Auckland didn't have a 'homelessness problem'. It had an empathy deficit. With rent increases squeezing the most vulnerable to the margins, and the mainstream media fuelling an incendiary blame game, we needed Aucklanders to see the reality of homelessness through their own eyes.

2016

Harsh reality

WHERE homelessness

Looking beyond VR's gaming applications, we saw what it could do for giving back - through a unique 360 degree experience of your first night sleeping rough on the streets of Auckland.

becomes your reality

THE EXPERIENCE EVEN WON SOME AWARDS

(which never hurts for awareness, right?)

D&AD Graphite Pencil 2017 //Impact

Webby For Good 2017 //People's Voice award

Huge thanks to the Track and DDB NZ team and especially to the ex-clients of The Auckland City Mission, who offered up their real stories (and voices) to bring it to life.