PORSCHE X WALLPAPER*
For 75 years of the legendary luxury car brand, we recreated founder Ferry Porsche's creative journey in vivid, visceral detail through a partnership with Wallpaper* and digital artist, Lusion - taking Porsche's first car from dream into reality in an immersive digital work of art unveiled at The Outernet, the world's largest DOOH screen.
2022/2023
Porsche has been driven by dreams since it started as one in 1948.
Driven by dreams
The results were
BEYOND OUR WILDEST:
82m impressions both paid and earned (almost twice the media forecast)
86% consideration for future purchase (+33% lift from control sample)
Highly Commended nod at The Drum Awards 2023 for 'Best Editorial Partnership'.
