PORSCHE X WALLPAPER*

For 75 years of the legendary luxury car brand, we partnered with Wallpaper* and digital artist, Lusion, to recreate founder Ferry Porsche's creative journey in vivid, visceral detail - taking his first car from dream into reality in an immersive digital work of art unveiled at The Outernet, the world's largest DOOH screen.

2022/2023

Porsche has been driven by dreams since it started as one in 1948.

Driven by dreams

The results were

BEYOND OUR WILDEST:

  • 82m impressions both paid and earned (almost twice the media forecast)

  • 86% consideration for future purchase (+33% lift from control sample)

  • Highly Commended nod at The Drum Awards 2023 for 'Best Editorial Partnership'.