HSBC X VICE
All culture comes with questions.
Open questions
2023
To reassert HSBC's place as the world's international bank, we partnered with Vice - leveraging HSBC’s ‘Open questions’ creative to open a dialogue with top Vice talent who are shaping global culture.
Musician meets race car driver. Switzerland meets Saudi Arabia.
PRIYA MEETS REEMA
SHU MEETS SANTI
TEASERS
CUTDOWNS
Food writer meets chef. Singapore meets Mexico.
CULTURES MEET, CONVERSATION FOLLOWS:
VICE SOCIAL EXPLAINERS
Alongside the interviews, we tapped into Vice's social explainer content stream to deep dive into two open questions, with Zee Feed founder and contributing Vice content host, Crystal Andrews.