OCEAN BOTTLE
Small actions have a big impact. Just take Ocean Bottle; for every one sold, one thousand plastic bottles are stopped from entering the ocean.
2021
#Econfession challenge
But to take action, you first have to admit there are actions to take. And torn between climate panic and eco-apathy, our audience were struggling to take that all-important first step.
COME CLEAN
to clean our oceans
Leading with their own #econfessions, Ocean Bottle launched the Econfession Challenge, where every time you came clean about your not so eco-friendly habit, Ocean Bottle would stop ten plastic bottles from entering the ocean.
#econfessions of TIKTOK
To ramp up awareness, we joined the TikTok For Good Initiative - boosting the #econfession hashtag on the channel and challenging content creators to come clean too.
This led to a massive 40m views on the channel and over 6.5k plastic bottles stopped from entering our oceans.
with TikTok For Good
REUSING #ECONFESSIONS
As #econfessions flowed in, we played them back to our audience - encouraging the community to keep coming clean to clean our oceans.