OCEAN BOTTLE

Small actions have a big impact. Just take Ocean Bottle; for every one sold, one thousand plastic bottles are stopped from entering the ocean.

2021

#Econfession challenge

But to take action, you first have to admit there are actions to take. And torn between climate panic and eco-apathy, our audience were struggling to take that all-important first step.

COME CLEAN

to clean our oceans

Leading with their own #econfessions, Ocean Bottle launched the Econfession Challenge, where every time you came clean about your not so eco-friendly habit, Ocean Bottle would stop ten plastic bottles from entering the ocean.

#econfessions of TIKTOK

To ramp up awareness, we joined the TikTok For Good Initiative - boosting the #econfession hashtag on the channel and challenging content creators to come clean too.

This led to a massive 40m views on the channel and over 6.5k plastic bottles stopped from entering our oceans.

with TikTok For Good

REUSING #ECONFESSIONS

As #econfessions flowed in, we played them back to our audience - encouraging the community to keep coming clean to clean our oceans.